We’ve had months of speculation about a potential Samsung Galaxy S23 release date, but it seems we can now confidently mark the date on our calendar for the 2023 big reveal: Wednesday, February 1.
Samsung didn’t come out and say that date specifically, but it did (via SamMobile (opens in a new tab)) posted a trailer for Galaxy Unpacked on February 1 on its Colombian site. We can’t find the trailer at the time of writing so either it’s been removed or we’re not very good at searching the Samsung Colombia portal.
While it’s not official official, it’s almost official. Given that this coincides with previous rumors from reliable sources that pointed to the same date, we’d say it’s almost certain that February 1 will be the date of the big reveal.
When Samsung decides to reveal its latest batch of flagships, it’s unlikely that it will have too many surprises for us, given how extensive the Galaxy S23, Galaxy S23 Plus and Galaxy S23 Ultra leaks have been.
In terms of design, it seems that all three phones in the series will follow in the footsteps of the Ultra model, with raised camera lenses on the back. We also got an early look at the colors the phones will be available in.
There has also been a lot of talk about camera improvements, especially when it comes to the Ultra model. Photos and videos taken in both good and bad lighting conditions should be better than ever if the rumors turn out to be true.
Analysis: Samsung strikes back
When it comes to smartphone launches from high-profile tech giants, we tend to focus on the iPhone from Apple, the Pixel from Google and the Galaxy S from Samsung – but only one of these three phones launches at the start of the year.
This puts Samsung in a different position than Apple and Google. You could say that the iPhone 14 and Pixel 7 were in direct competition as they were launched around the same time (September and October respectively). However, by the time the iPhone 14 arrived, the Samsung Galaxy S22 was already seven months old.
One way to look at it is that Samsung is always half a year ahead of its well-known competitors; another perspective is that it is always half a year behind. This strategy at least means Samsung can get a lot of attention for its flagship phones regardless of what Apple and Google do.
We see the launch of the Galaxy S23 as Samsung goes back to what other phone makers did last year, and also sets the pace for 2023. The next question is how much improvement over the Galaxy S22 phones will we see.